BuzzBack will be leading an interactive workshop at the Insight Innovation Exchange North American conference in Atlanta on Monday, June 12th from 4:00pm – 4:40pm on Track 4. Join Carol Fitzgerald, President & CEO of BuzzBack, and fully immerse yourselves in the shopping journey. Our newest study explores the Connected Spender and how their needs, emotions, habits and values may cluster them into different spender profiles. We’ll also look at the ideal shopping experience and how it’s transforming retail, in both online and brick & mortar. You’ll walk away with a better understanding of what factors influence their behavior and how they approach the purchase process.
Talking Shop: Immersion into Hearts & Minds
Speaker: Carol Fitzgerald, President & CEO
Monday, June 12
4:00pm – 4:40 pm