BuzzBack will be exhibiting at the third annual Quirk’s Event held at the Marriott Brooklyn Bridge, Brooklyn, NY from March 21-22, 2017. Come by booth #506 to see us, and don't miss our presentation entitled, Mixing it Up - Approaching Connected Consumers from Multiple Angles for Added Insight & Engagement. All qualitative research methodologies have their appropriate time and place, along with their pros and cons. A mixed methods approach can help you gain a more well-rounded perspective and additional insights you might not have uncovered with a single approach - but why stop there? Applying mixed method theory, learn how to combine activities, exercises, timing, audience and devices (including mobile) to keep respondents engaged. Learn how to extract otherwise overlooked nuggets for richer understanding. Through two case studies, you'll uncover how this process is more fun, more engaging and yields better insights. You will:
- Uncover the various "angles" that can be mixed (exercises, atmosphere, timing, audience, digital services)
- Review case studies of a "mixing it up approach" and testimonials of their output
- Walk away armed with questions, components and ways to think about changing the angle within the research and for all participants (client and respondent) to get more our of your project
Session Details
Mixing it Up - Approaching Connected Consumers from Multiple Angles for Added Insight & Engagement
Speaker: Monica Boudreaux - Senior Research Manager, Qualitative Insights
Tuesday, March 21
11:30-12:00
Room 1
