The Quirk’s Event


BuzzBack will be exhibiting at the fourth annual Quirk’s Event held at the Marriott Brooklyn Bridge, Brooklyn, NY from February 27-28, 2018. Come by our booth to see us, and don’t miss our presentation entitled, Clean Labels in a Transparent World. Today’s consumer demands more transparency and authenticity from brands, resulting in a big push for Clean Labeling. From food, to household items, to personal care products and beyond, shoppers want to know what’s in the product they’re buying and whether it’s good for them. But, while consumers may know what they’re looking for, do they really understand what the term means? And how does Clean Label impact their buying process? You’ll learn:

  • how familiar consumers are with the term “Clean Label” and what it means to them
  • the cues signaling Clean label – colors, imagery, verbal
  • its importance across different categories (with a deep dive into Food & Personal Care)
  • the products and brands they associate with Clean Label and why
  • differences between natural and clean
  • the impact of Clean Label on purchase across different categories


Session Details

Clean Labels in a Transparent World
Speaker: Tatiana Gormley, VP, Research
Wednesday, February 28
Room 2


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