Food, Friends, Fun: Courting the Millennial Diner

Carol Fitzgerald
millennials-eating

Have you heard? Endless Appetizers are better and back at TGIFridays. Not on your radar? Maybe because chances are you aren’t part of the most coveted consumer group today, Millennials.

The casual dining chain is just the latest using behavioral lures to fill seats with GenY spenders.  Endless  Apps were a very successful gimmick last year, especially with Millennial diners. This time around, the chain is removing limits on choices – a rule that Millennials found unappealing.

TGIFridays strategy aligns with our recent findings around Millennials and food. Our study shows that food Gen Yers are particularly interested in experimenting with food, creating experiences around dining, and sharing the occasion with others.  By allowing Millennials to customize their meal with friends around small plates is a home run for the chain. 

Is your food, beverage or dining brand clicking with Millennials? Hear the latest insights that could help your positioning and product development efforts in our upcoming webinar, Understanding How Millennials View Food & Nutrition.  We’ll be covering behavior, emotions, influences, and more. Click to register for Tuesday, March 10th or Wednesday, March 11th.

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