Consumer Products

Develop. Optimize. Launch. Restage. Throughout the product life cycle, top consumer product companies and emerging brands have made us their go-to partner for rich insights that help them better understand and position for their consumer.


Half of the top 20 global pharmaceutical companies work with us to unlock emotional insights and develop better messaging and positioning across a range of therapeutic areas. We mine well beyond surface patient and practitioner insights to identify what’s driving behavior and emotions around treatment — more effectively and quickly.


We’ve helped many of today’s leading QSR, Restaurant and Foodservice companies focus on a range of customer needs. Even though our studies are completed online, we include a range of projective and in-store exercises to gain understanding.

Insurance & Financial Services

Financial marketers rely on our robust insights to illustrate the customer’s path to purchase, how to influence behavior, and ways to improve the customer experience. We deliver clarity on how to accelerate development of new services, positioning, messaging, naming, and more.

Advertising, PR & Marketing

The world’s best loved brands and leading agencies choose us to test their concepts, messaging, positioning and advertising ideas worldwide. Over the years, thousands of strategies have been shaped and perfected for release with our fast-moving, creative process.