Everyone wants to know the latest on Millennials. We decided to start with their food & nutrition habits. Do they like trying new trends? Is eating healthy important to them? Whose opinion do they trust the most when it comes to the food they eat? We surveyed 190 U.S. residents, ages 18-34 to find out.
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- Millennials on Food & Nutrition US
June 11, 2015
Millennials on Food & Nutrition US
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Bridging the Gap Between Doctor & PatientPhysicians – on average – spend 15-20 minutes with a patient for a typical office visit. While 15-20 minutes may be sufficient for a general health checkup, for people dealing with a chronic condition (or multiple conditions) this time can seem limited. Now imagine that you, yourself, are sitting in your doctor’s office and you have just been diagnosed with a chronic condition. The doctor was running 5 minutes late, and after some introductions and the information about your diagnosis, you now have 10 minutes left of your appointment. What is your doctor telling you about your condition – which, until 5 minutes ago, you may have never heard about? What do you want to know? BuzzBack has been hard at work developing a methodology that gives us both the patient and physician perspectives on these issues, highlighting specific areas where there are gaps that may be able to be addressed by other stakeholders (e.g., pharmaceutical companies, health insurance companies, etc.). For instance, our research found that when talking to COPD patients, while PCPs and Pulmonologists tend to focus a lot on treatment options, symptoms, and the origin of the condition when diagnosing a patient, there is less of a focus on overall health, which patients indicate being the top thing that they wish their HCP had spoken about when they had been diagnosed.
Check back here for more information about our upcoming webinar, where we'll be presenting our research findings on Patient-Physician Communication Gaps.
 http://www.ajmc.com/journals/issue/2014/2014-vol20-n10/the-duration-of-office-visits-in-the-united-states-1993-to-2010; http://khn.org/news/15-minute-doctor-visits/
Millennials and NutritionThere is an undeniable allure about BuzzFeed’s Tasty videos that have taken over Facebook in recent months. The flash of color from various ingredients, the mouthwatering sizzle of meats and the perfect organization of spice bowls on a minimalistic background makes it hard to tear your eyes away. Based on these three aspects alone, it makes a whole lot of sense that these videos have become wildly popular on Facebook these days. However, I found myself confused by their sudden popularity – regardless of how aesthetically pleasing these videos were to the eye. I am surrounded by friends and family who pride themselves on eating a consistently clean, incredibly green diet; the kind of people who would have a full body reaction at the mere mention of eating something that was not plucked from the earth. Yet I found the same people fawning over how delicious and great the Tasty videos were, despite the seemingly endless piles of cheese present in several recipes. Interestingly enough, watching any Tasty video provides immense insight into Millennial (or Gen Y – take your pick) eating trends and nutritional habits. As a Millennial myself, the Spinach Artichoke Mac & Cheese video was the first Tasty video that caught my attention. The combination of all of my favorite things – food, organization and upbeat music – made it difficult to break my attention. I do not particularly enjoy either spinach artichoke dip or mac and cheese, yet I found myself wanting to prepare this dish for myself. It turns out that Tasty’s enticement factor goes far beyond than its video design. In a 2015 BuzzBack study, it was noted that the process of eating food was not seen as a means of survival amongst Millennials, but rather as an experience to be had. When prompted to think about “food” and “nutrition,” Millennials first thought about the “food experience,” which is the external projection of self via what they consume upon their peers, then “taste,” and finally “quality.” The actual components – protein, fat content, sugar, calories, etc. – of food, however, were revealed to be secondary thoughts amongst this demographic. This indicates that nutritional eating, while important, is not a primary concern to Millennials. As noted by the same 2015 BuzzBack study (and perhaps by the behavior of my friends and family as well), Millennials do prize nutrition, but with the occasional indulgence.
Want to learn about how Gen Z views food? Download our 8 Truths About Gen Z infographic and find out.