Everyone wants to know the latest on Millennials. We decided to start with their food & nutrition habits. Do they like trying new trends? Is eating healthy important to them? Whose opinion do they trust the most when it comes to the food they eat? We surveyed 190 U.S. residents, ages 18-34 to find out.
- Insights & Events >
- Millennials on Food & Nutrition US
June 11, 2015
Millennials on Food & Nutrition US
Share this article:
Now Arriving: Gen ZMillennials, millennials, millennials - so many of our clients are focused on Millennials and how to adapt their marketing strategies to this evolving consumer group. What characterizes them? How are they different? What drives them? As we complete each study and I think we’ve exhausted the conversation, we find ourselves once again pulled into the Millennial vortex. But don’t look now - here comes Gen Z. We have just released our first study on this group, whose habits, thoughts, emotions and more will be keeping marketers up at night next. So why is it important to keep examining a group in context? Why can’t we broad stroke and make blanket statements about consumer groups or generations, and just be done with it?
Bridging the Gap Between Doctor & PatientPhysicians – on average – spend 15-20 minutes with a patient for a typical office visit. While 15-20 minutes may be sufficient for a general health checkup, for people dealing with a chronic condition (or multiple conditions) this time can seem limited. Now imagine that you, yourself, are sitting in your doctor’s office and you have just been diagnosed with a chronic condition. The doctor was running 5 minutes late, and after some introductions and the information about your diagnosis, you now have 10 minutes left of your appointment. What is your doctor telling you about your condition – which, until 5 minutes ago, you may have never heard about? What do you want to know? BuzzBack has been hard at work developing a methodology that gives us both the patient and physician perspectives on these issues, highlighting specific areas where there are gaps that may be able to be addressed by other stakeholders (e.g., pharmaceutical companies, health insurance companies, etc.). For instance, our research found that when talking to COPD patients, while PCPs and Pulmonologists tend to focus a lot on treatment options, symptoms, and the origin of the condition when diagnosing a patient, there is less of a focus on overall health, which patients indicate being the top thing that they wish their HCP had spoken about when they had been diagnosed.
Check back here for more information about our upcoming webinar, where we'll be presenting our research findings on Patient-Physician Communication Gaps.
 http://www.ajmc.com/journals/issue/2014/2014-vol20-n10/the-duration-of-office-visits-in-the-united-states-1993-to-2010; http://khn.org/news/15-minute-doctor-visits/