Diabetes is growing at an alarming rate globally. An estimated 1 in 10 adults are projected to have diabetes by the year 2030,with type 2 diabetes accounting for 90% of those cases.*
With so many different companies focused on finding solutions, learning how patients feel about type 2 diabetes and what their doctors perceive as key needs and issues, is becoming increasingly critical.
In response to this growing need, BuzzBack’s new study on type 2 diabetes covers some of the day-to-day concerns, issues and subconscious feelings prevalent among type 2diabetes sufferers and physicians. Fielded in January 2012, this research focuses on the factors that influence behaviors and emotions. It gives an overview of commonalities and gaps in patient-physician perceptions and provides useful information for developing positioning and communications for marketers addressing this growing disease. Get in touch with us below to request more info on our Diabetes study.
* IDF Diabetes Atlas, 5th edition, 2011