Are you focused on building a Premium positioning? Or understanding how consumers view premium products?If so, you'll want to get a FREE COPY of our new Premium white paper NOW. For a sneak peek at what you'll learn, watch this video infographic.
- Insights & Events >
- What Do Consumers Think of When They Hear The Word PREMIUM?
September 3, 2015
What Do Consumers Think of When They Hear The Word PREMIUM?
Share this article:
Bridging the Gap Between Doctor & PatientPhysicians – on average – spend 15-20 minutes with a patient for a typical office visit. While 15-20 minutes may be sufficient for a general health checkup, for people dealing with a chronic condition (or multiple conditions) this time can seem limited. Now imagine that you, yourself, are sitting in your doctor’s office and you have just been diagnosed with a chronic condition. The doctor was running 5 minutes late, and after some introductions and the information about your diagnosis, you now have 10 minutes left of your appointment. What is your doctor telling you about your condition – which, until 5 minutes ago, you may have never heard about? What do you want to know? BuzzBack has been hard at work developing a methodology that gives us both the patient and physician perspectives on these issues, highlighting specific areas where there are gaps that may be able to be addressed by other stakeholders (e.g., pharmaceutical companies, health insurance companies, etc.). For instance, our research found that when talking to COPD patients, while PCPs and Pulmonologists tend to focus a lot on treatment options, symptoms, and the origin of the condition when diagnosing a patient, there is less of a focus on overall health, which patients indicate being the top thing that they wish their HCP had spoken about when they had been diagnosed.
Check back here for more information about our upcoming webinar, where we'll be presenting our research findings on Patient-Physician Communication Gaps.
 http://www.ajmc.com/journals/issue/2014/2014-vol20-n10/the-duration-of-office-visits-in-the-united-states-1993-to-2010; http://khn.org/news/15-minute-doctor-visits/