“The good thing about this research is that we have a lot of insights that will be helpful to improve the concepts, this is really, really good, you have done a great job.”
— Market Intelligence Director, CPG, Automotive
Some 80% of new products fail every year. Getting the concept right is the first step – a challenge with today’s rapid innovation cycles. We quickly deliver clear-cut direction on which ideas are strongest, what language to use, which imagery is most effective, and why.