Clean Label Shows No Signs of Slowing Down

A year ago, you may not have heard of Clean Label – now the trend is going mainstream and full-steam ahead into 2018. Clean Label incorporates both what is in the product, but also the process to how a product is made. Consumers today – especially Millennials – want transparency in the products they buy, understanding where ingredients are sourced, but also the steps in producing the product.

For many food companies and restaurants, this means removing. A recent article in The Washington Post cites some of the steps companies such as Pillsbury are taking to make products more natural or healthy – in essence, moving toward Clean Label. “’Clean eating’ is the new black, the new kale, the new, new thing.” The focus is on removing artificial ingredients and additives, such as flavors, colors, high fructose corn syrup.

That’s why we studied consumer perceptions of this important trend in our latest publication: Clean Labels in a Transparent World. Our research covers awareness, attitudes and perceptions of Clean Label, and how this trend is impacting consumer behavior and purchase both for personal care and food. We also share a case study for developing and testing Clean Label claims – how to talk about Clean Label in a way that motivates consumer behavior. We used BuzzBack Claims Express on ZappiStore to find out which Clean Label claims resonate most in the US, UK, and China – and it only took a few days.

Want to learn what’s important when it comes to this hot topic? Get in touch with us below and we can schedule an in-person or over the phone presentation for you or your team. Or, click here to find out how you can use BuzzBack Claims Express to identify top claims immediately.

Tasked With Smart Spending or Zero Based Budgeting?

So let me guess… you are tasked with Smart Spending or Zero Based Budgeting? So we’ve heard….

Developing compelling concepts is an ongoing challenge for all of our clients. Creating a winner, of course, is the ultimate task – as so many new products fail. To mitigate risk, many of our clients often mandate processes that specify stage gates for taking concepts from idea to launch. However, the standard stage gate process can be time-consuming and costly, and may not be right for all concept challenges – especially with ‘smart spending’ and ‘zero-based budgeting’ dictating.

Most marketers are working under tighter timelines, smaller budgets and shrinking teams, more than ever before. That’s certainly what Ricola faced, when it hoped to launch a new product, Dual Action. The team had limited time to move the concept forward, optimize the packaging, and develop the ad campaign – and limited budget is the mandate always. Not only was the concept a departure from its Swiss herb heritage, it was also its first foray into the efficacy space.

DOWNLOAD NOW!   'Accelerating Concept Development' Case Study

Ricola chose to work with BuzzBack because we understand that developing a concept can be more like a journey than a sequential process. To move things along quickly, our process combines various steps to iterate the idea and ultimately develop the product in record time.

 

 

Ricola had a modest budget and just weeks until launch. In only 30 days, BuzzBack helped the team get the idea right, achieve clarity on how to articulate it, decide on the best pack, and determine the most effective ad/messaging.

By paralleling the learning and using our interactive techniques, Ricola accelerated their time to market with a winning idea. Dual Action has been one of their most successful product launches. In addition to the original cherry Menthol product, the product’s success led to the introduction of a subsequent flavor formulation, Honey Lemon.

Want to learn more? Download the Ricola Concept Development Case Study now.