On Your Mark. Get Set. Shop!

It seems like everyone, almost everywhere kicked this holiday season into high gear over the weekend. My social news feed was splattered with trees, lights, decorations and even a few pictures of kids with that ole jolly fellow.

Meanwhile, my inbox has been filled with messages alerting me to all the best deals taking place from now through Black Friday and into Cyber Monday.

Last year, we saw a slight increase by 2.3% when combining Thanksgiving and Black Friday sales at brick-and-mortar stores for a total of $12.3 billion. However, Cyber Monday sales increased by 18% from 2012 to 2013, making it the biggest online spending day in history with total sales reaching $1.735 billion.

Since we carved out our little corner of the internet many years ago, and because we work with many retailers and CPG companies, this definitely got our attention. Every year, more and more people are shopping online. This year, we’ve already seen an increase in the amount of retailers extending the discounts beyond Black Friday and Cyber Monday. Deals are now being offered early and often. With this in mind, we decided to take a look at what consumers were planning and plotting this time around for the biggest shopping event of the year. Our most recent study explores where, what, when and how much they’ll spend. Check out our latest infographic below.

2014.11 BuzzBack Infographic_Holiday Shopping

Interested in more information? Just email us.

Visualizing Valentine’s Day: A Look Back & A Sneak Peek Ahead

Ahhh, Valentine’s Day. A day filled with such high-expectations all over the globe. Last year, we asked both guys and dolls who were in a relationship to share their plans, their purchases, their attitudes and perceptions around the love-filled holiday. Then we created “He Said. She Said,” our most popular infographic to date with over 7K views on Visual.ly. We found that guys out-plan and outspend girls in the U.S. when it comes to the day of L-O-V-E.

This year we decided to give our Valentine’s Day BuzzPoll a fun twist by focusing on “All the Single Ladies.” Stay tuned for a candid look into this much forgotten about group during the upcoming holiday.

Have an idea for a BuzzPoll? Let us know!

2013.02 Valentine's Day Infographic FINAL