Ahh Choo! Time to Focus on the Flu

Can you believe flu season still isn’t over? In fact a new strain has emerged in these early days of spring. At BuzzBack we were wondering just how do consumers protect themselves from these nasty bugs? Why do some people get vaccinated while others avoid flu shots like the plague? So, we decided to ask them! Check out our new infographic below to see what we found out in our latest BuzzPoll focusing on the flu.

 

 

 

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Love App-tually

Are you ready for the most romantic holiday of the year?  If you’re still looking for love or the perfect way to express how you feel, consider yourself lucky! This season, Love Hearts®, a popular Valentine’s Day staple, will have a few new phrases added to the mix. Fourteen phrases were chosen as part of a contest this year to celebrate the candy’s 60th anniversary and to help them stay up-to-date with how people choose to communicate. Winning phrases – including ‘YOLO,’ ‘Take a Selfie,’ and ‘Swipe Right’ – will definitely help the confection stay current with today’s lingo.

And if you’re just not sure what ‘Swipe Right’ means, allow us to explain. Tinder is a mobile matchmaking app that uses location tracking to show you profile pictures of people in your area. You swipe right if you like what you see, left if you don’t. Among Millennials, Tinder is currently very popular. In fact, our recent Valentine’s Day BuzzPoll found that for one-third of Millennials, Tinder is their most favorite or most used app. They express appreciation for Tinder’s casual approach: it’s easy to meet local match-ups and there is a large variety of men/women to browse through – unsurprising, given the app’s current popularity.

OKCupid, eHarmony, Plenty of Fish, and Coffee Meets Bagel are also deemed Millennial favorites in our study. You might be asking, how do Millennials choose which matchmaking service is right for them?  We found that unique reasons for preference started to surface for each app. For example, OKCupid is preferred for its user-friendly interface and for being easy to use and understand. Long-term relationship seekers appear to gravitate towards eHarmony, with a handful saying their system is realistic – asking detailed questions before matching you up – and users feel it has the most potential for success.

We also found that the majority of apps mentioned are favored for being free. Then it got us wondering, how are these online dating sites making money? A little digging helped us discover that while most of these matchmaking apps and websites provide free options, they currently generate revenue through a combination of brand advertising and paid upgrades or memberships. Like most websites and apps, Tinder is completely free – except for a new, less popular option called Tinder Plus. Both options have  yet to allow brands to openly use their app for advertising purposes; and, with its widely popular status among Millennials, this is making some brands a bit anxious.

Earlier last year, Tinder employed experimental advertising through profiles for Domino’s Pizza and the U.S. TV show, “The Mindy Project.” Most recently, Gillette teamed up with Tinder to test out the theory that ladies prefer men with well-maintained facial hair (as opposed to unkempt beards). However, this approach was not considered traditional advertising and was not purchased through ad inventory on the Tinder platform.

While Tinder keeps toying with the idea of raking in advertising revenue, it has yet to settle on a strategy. So for all those brands out there that may want to strike up a relationship with Tinder in hopes of getting in front of the Millennial audience, you’ll just have to wait. Tinder’s just not that into you… yet.

For more info, click here or scroll below to see how Millennials these days are using online dating apps to find ‘Love App-tually.’

 

Photo credit: Love Hearts®

 

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Gluten-Free Trend: Fading Fast or Built to Last?

In our sneak peek back in February, we asked: is going against the grain an enduring health trend, or will another development in health and nutrition soon take its place? According to our study this food fad is here to stay. And a trip through the grocery store confirms that it’s not going to slow down any time soon.

Since the FDA released their official definition for gluten-free back in August, the gluten free category  has grown exponentially – taking up more and more shelf space in grocery stores, and recently expanding into the restaurant industry. In fact, both Chick-fil-A and Olive Garden recently announced they have changed up their recipes in hopes of catering to the growing ranks of grain-free diners. And supply chain cooperative, SpenDifference recently released findings from their Chain Restaurant Menu Price Tracking Survey that found 55% of the chains surveyed said they currently serve gluten-free food, with 52% planning to add to their gluten-free menu and 7% planning to start.*

Who are these gluten-free consumers and what makes them tick? To learn more, we recently conducted our own gluten-free study that included 100 gluten-free purchasers to find out the why, what, and where behind these consumers. According to our findings, restaurants that are extending their menus to include gluten-free food and beverage options – such as Starbucks, Panera, and Applebee’s – are moving in the right direction, as 8 in 10 agree that eating gluten-free is harder when eating out, yet only 1/3 of these gluten-free purchasers know of a restaurant, bakery, and/or café that offers gluten-free items. To see what else we found, take a look at our gluten-free infographic below.

2014.04 BuzzBack Gluten-Free Infographic

 

 

 

Have an idea for a BuzzPoll? Let us know! Or for more information about our Gluten-Free BuzzPoll, click here.

 * SpenDifference, Chain Restaurant Menu Price Tracking Survey, January 2014, pgs. 2,5 
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Visualizing Valentine’s Day: A Look Back & A Sneak Peek Ahead

Ahhh, Valentine’s Day. A day filled with such high-expectations all over the globe. Last year, we asked both guys and dolls who were in a relationship to share their plans, their purchases, their attitudes and perceptions around the love-filled holiday. Then we created “He Said. She Said,” our most popular infographic to date with over 7K views on Visual.ly. We found that guys out-plan and outspend girls in the U.S. when it comes to the day of L-O-V-E.

This year we decided to give our Valentine’s Day BuzzPoll a fun twist by focusing on “All the Single Ladies.” Stay tuned for a candid look into this much forgotten about group during the upcoming holiday.

Have an idea for a BuzzPoll? Let us know!

2013.02 Valentine's Day Infographic FINAL

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Commercials That Drive Sports Fans To Cheer

It’s one of America’s favorite pastimes and it’s right around the corner. As we gear up for Super Bowl Sunday, many people are excited about the parties, the drinks, the food and of course… the commercials! We asked sports fans, what’s so awesome about their favorite commercials during the game. More women want their commercials to be funny, while men prefer their commercials to be modern, informative and sports-oriented. When asked which products they’d be more interested in seeing, it seems food, drinks, cars and electronics were top of mind. To see what else we found out, click the image below to see the full infographic.

 

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Bucking The Student Debt Status Quo

Just last week a suggested article popped up in my LinkedIn news feed titled She’s Doing An Elite MBA for Under $1,000. As someone who is still in the midst of paying off her own student debt, it definitely piqued my interest. I thought, how is this even possible?!?

Laurie Pickard, the subject of the article, is blogging about her own experience crafting what she calls a “No-Pay MBA” program through Massive Open Online Courses, or MOOCs for short. I had previously heard about free online courses a while ago, but the offerings weren’t anywhere near what they are today. Recently, the amount of institutions and faculty offering MOOCs have boomed making Laurie’s dream of mimicking an MBA course load obtainable.

Laurie is the first person to come forward about her No-Pay MBA endeavors and she has yet to find an institution who will actually give her a degree for all of her hard work. She is hoping that her blog will provide a road map for others who might be interested in going this route. “For the moment, it is up to the student to choose their course of study and to convince future employers that the totality of the courses they’ve taken is as good as a regular MBA,” says Laurie.

Laurie’s story is a new one, but it’s quickly making it’s rounds via Poets and QuantsCNN Money and social media. Could this education revolution take hold? High student debt rates have become a hot topic of conversation in the past year. At BuzzBack, we conducted our own Student Debt study of 501 U.S. residents, ages 21+ and found that 53% of respondents find that their lives are harder than they expected due to student loan debt. With average monthly payments equaling $274 for undergrads and $372 for grad school graduates, 34% of respondents have monthly payments that exceed 20% of their income.

More and more information is coming out everyday on what is being referred to as “the student debt crisis” by many. BusinessWeek.com just published an article called Student Loans, the Next Big Threat to the U.S. Economy? which takes a very detailed look at the issues surrounding the cost of college. It’s clear that something needs to give. Only time will tell if this alternate route of higher education will get a passing grade.

 

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