Sneak Peek: World Cup BuzzPoll

Will you be watching the World Cup? Or do you even know what the World Cup is? It may be the biggest sporting event on Earth, and while it’s definitely gaining interest here in the U.S., it’s still not quite there yet. However, you would have never known that on Friday because right outside of our NYC headquarters in Times Square, ESPN hosted a Fan Appreciation Day for the U.S. Men’s National Team. ESPN even broadcasted a one hour special live from Times Square.

Well, we are absolutely aware of the World Cup here at BuzzBack. In fact, we even live streamed some of the matches 4 years ago in our NYC office. Our avid soccer fans here in the U.S. and our football fans in our London office couldn’t resist conducting our latest BuzzPoll around this competitive world event. We found only about 4 in 10 U.S. residents say they are familiar with the FIFA World Cup and of those who are familiar, approximately half say they will ‘probably/definitely’ watch at least some matches.

Stay tuned because in a few weeks we’ll be rolling out U.S. and U.K. infographics featuring our World Cup findings. We’ll be taking a look at how and where World Cup fans will be tuning into the matches, which matches they plan on watching, brand associations and how they would change the World Cup if they could. In the mean time, check out some of the pictures from Friday afternoon.

  Fan Appreciation Day in Times Square.      BuzzBack employee, Andrew with his                                                                 Clint Dempsey head.


Commercials That Drive Sports Fans To Cheer

It’s one of America’s favorite pastimes and it’s right around the corner. As we gear up for Super Bowl Sunday, many people are excited about the parties, the drinks, the food and of course… the commercials! We asked sports fans, what’s so awesome about their favorite commercials during the game. More women want their commercials to be funny, while men prefer their commercials to be modern, informative and sports-oriented. When asked which products they’d be more interested in seeing, it seems food, drinks, cars and electronics were top of mind. To see what else we found out, click the image below to see the full infographic.