eCollage™

eCollage™

Pictures project a powerful inner story with eCollage, our patent-pending collage building exercise. Participants interact in a non-lexical, indirect format to reveal personal feelings, using images as metaphors to reduce dependency on rational thoughts. Follow-ups explore why images are selected and their connection to the question.
BuzzBack eCollage Example

Concept Focus

Concept Focus

What’s compelling here? Confusing? Appealing? Concept Focus is our proprietary highlighting tool that allows respondents to mark directly on a concept and give specific reasoning behind each annotation. Consumers can mark text or images they are attracted to or find uninteresting. Marketers quickly grasp which specific elements motivate interest and why, aiding further refinement.
ConceptFocus

Configurator

Configurator

Which specific elements to include on pack? What ingredients make for a winning product formulation and why? Which name best conveys brand essence? Configurator engages consumers in an extensive building exercise to yield richer understanding for exploratory, branding, product development, packaging exploration, naming/claims optimization and website building. This unique exercise  provides insightful guidance early in the development process for refinement and clarification on the direction forward.
Configurator

Blobs

Blobs

Developed by therapist Pip Wilson, Blobs are amorphous characters that comprise a range of gestures and expressions to help consumers articulate thoughts and emotions. Participants select a Blob to characterize their feelings or associations in response to questions. Follow-up probes reveal vivid language and narrative.
Blobs

Hive

Hive

BuzzBack Hive is a social insights platform designed to foster collaboration and ideation within a 'pop-up' community. Participants log-in to share opinions and experiences (via tasks that involve pictures and storytelling with BuzzBack’s unique toolset) while interacting with other community members. Our moderators probe for follow-up and idea building, and clients can log-in to view insights unfolding.
hive

Scene Builder

Scene Builder

Scene Builder is a projective technique that uses images to help consumers illustrate scenarios of product usage, brand interactions and more. Participants build a scene or create a story in response to a question, using visual elements customized to the client. Perfect for brand personification, behavioral deep dives, and concept exploration, Scene Builder visualizes and verbalizes brand positioning direction.
scene-builder

Thought Bubble

Thought Bubble

Thought Bubble is an engaging storytelling exercise where participants script a dialogue or imagine what others are thinking in response to visual stimuli and indirect questioning. This third party means of querying reveals truer feelings and expression than direct modes. We offer a broad range of visual scenarios and can customize to specific client needs.
thought-bubble