Latest Webinar

Patients As People Tell All

10 Effective Techniques To Inspire Patients To Tell All

Speaker:
Julianna Koch, Senior Research Manager

Ever get the feeling you’re not getting the whole story? For a deeper connection, plus new ways to understand patients as people, you need thoughtful and engaging conversations – even in online interactions. Through our latest case study, you’ll get a glimpse of our newest engagement techniques for online storytelling to:
  • Understand patients as people
  • Gain insight into how their disease fits into their lives
  • Hear patients in their own voices – with quantitative data to back it up
Sign up for this new webinar to learn how you can attain a more nuanced understanding around attitudes & experiences, relationships with HCPs, and where patients seek out access & support – ultimately leading to a more profound impact on your communications strategy.
Webinars will take place on two separate dates, please select the button with the date you are interested in below:

Previous Webinars:

November 16, 2017

Clean Labels in a Transparent World

Today’s consumers demand more. They want transparency and authenticity from brands, resulting in a big push for ‘clean label’ and ‘natural’. From food, to household items, to personal care, shoppers want to know what’s in the product before it goes ‘in’, ‘on’ or ‘near’ them.

But do consumers understand what Clean Label means? How does it impact their decision making? What does it look like through their eyes? Our latest webinar uncovers:

  • how familiar consumers are with the term “Clean Label” and what it means to them
  • the cues signaling Clean label – colors, imagery, verbal
  • its importance across different categories (with a deep dive into Food & Personal Care)
  • the products and brands they associate with Clean Label and why
  • differences between natural and clean
  • the impact of Clean Label on purchase across different categories

 

We will also share consumer imagery, including real photos of products they consider Clean for a few different categories – giving you in-the-moment understanding that maps back to their personal beliefs and values.

Join us to learn what’s important when it comes to this hot topic.

October 17, 2017

Let Them Swipe: NEW In-the-Moment Idea Screening

Consumers check their phones as many as 80 times a day. Human behaviour has EVOLVED, so should your approach to idea screening. Join our latest webinar as we unveil our NEWEST methodologies for in-the-moment idea screening.

You’ll learn how to:

  • Get immediate reactions to your ideas in context with new swipe technology
  • Understand base performance + what’s working and why
  • Address issues in adapting to a binary environment when moving to swipe ratings from traditional scales
  • Discover ‘consumers’ own words’ with fresh & authentic visual content about your product for real-life context

And, over time, we’ll even help you database and benchmark top performers with real-life comparisons to predict future success.

June 07, 2017

Talking Shop: Immersion into Hearts & Minds

Change is in the air… in retail, that is. We’re currently witnessing a significant transformation in retail –with changes in the overall landscape, the actual store itself, and how consumers shop and spend.

Join BuzzBack as we fully immerse ourselves in the shopping journey to better understand the needs, emotions, habits and values of Connected Spenders in the U.S. We’ll also look at the ideal shopping experience and how it’s transforming both online and brick & mortar stores.

In this NEW webinar, you’ll learn:

  • What factors influence behavior of Connected Spender and how they approach the purchase process
  • The emotions behind each step of the shopping journey
  • How different spender profiles are defined and how to reach them
  • How consumers classify different kinds of purchases
May 31, 2017

4 Steps to Improve Your Messaging

If you’re trying to break through in today’s crowded healthcare space, you need a new approach to pinpoint the messaging that best hits home. In fact, most messaging studies fall short on delivering beyond rational feedback. You also need to unlock emotional insights to develop meaningful messaging across a range of therapeutic areas.

Through our latest case study, you’ll learn a new approach to messaging that covers 4 key dimensions of development:

  1. Rational evaluation: How motivating is each message?
  2. Emotional assessment: How does the idea make them feel?
  3. Optimization: What can be improved?
  4. Bundling: What combinations of messages augment reach?