Latest Webinar

Connected Spender

Talking Shop: Immersion into Hearts & Minds

Silvena Milenkova, SVP Research

Change is in the air… in retail, that is. We’re currently witnessing a significant transformation in retail –with changes in the overall landscape, the actual store itself, and how consumers shop and spend. Join BuzzBack as we fully immerse ourselves in the shopping journey to better understand the needs, emotions, habits and values of Connected Spenders in the U.S. We’ll also look at the ideal shopping experience and how it’s transforming both online and brick & mortar stores. In this NEW webinar, you’ll learn:
  • What factors influence behavior of Connected Spender and how they approach the purchase process
  • The emotions behind each step of the shopping journey
  • How different spender profiles are defined and how to reach them
  • How consumers classify different kinds of purchases

Previous Webinars:

May 31, 2017

4 Steps to Improve Your Messaging

If you’re trying to break through in today’s crowded healthcare space, you need a new approach to pinpoint the messaging that best hits home. In fact, most messaging studies fall short on delivering beyond rational feedback. You also need to unlock emotional insights to develop meaningful messaging across a range of therapeutic areas.

Through our latest case study, you’ll learn a new approach to messaging that covers 4 key dimensions of development:

  1. Rational evaluation: How motivating is each message?
  2. Emotional assessment: How does the idea make them feel?
  3. Optimization: What can be improved?
  4. Bundling: What combinations of messages augment reach?
May 02, 2017

Mixed Method Hacks: How to Connect with Consumers Every Time

All qualitative research methodologies have an appropriate time and place, along with their pros and cons. A mixed methods approach can help you gain a more well-rounded perspective you may not uncover with a single approach – but why stop there?

In this webinar, you’ll learn how to extract overlooked nuggets for richer learning by combining different activities, exercises, timing, audience — even devices (e.g., mobile) to keep participants engaged.

Through two case studies, you will:

  • Uncover various “angles” you can mix
  • Review case studies with testimonials around output
  • Walk away armed with ways to think about your next study to improve the learning and experience for both you and the respondent

If you’re interested in learning how to use a mixed methods approach to yield better insights, join us for our latest webinar.

Interested in this topic but can’t make it? Contact us and we can arrange a session to suit your team.

March 08, 2017

Concept Accelerator: A New Approach to Rapid Concept Development

The pressure to innovate is relentless. Yet, marketers continue to face smaller budgets, leaner teams and shorter timelines. You need to get at winning concepts faster and smarter.

Join this webinar and discover how to accelerate your concept development.

Through 2 case studies you’ll learn how to:

  • Screen and optimize multiple concepts
  • Predict concept potential
  • Understand what works and what doesn’t so you can better express ideas
  • Get results faster – Parallel and remove steps in the concept process
  • Blend qual & quant techniques, plus integrate (or incorporate) mobile and user-generated video content, for immediate in-the-moment response
December 19, 2016

Identifying Communication Gaps Between Patients & HCPs

20 minutes, tops. That’s the average interaction between doctor & patient in a typical office visit. But what if it’s not typical because the patient has just been diagnosed with a disease? Critical gaps in communication occur. So what can be done to fill in the blanks and by whom?

Join us as we explore a NEW methodology revealing both patient and physician perspectives.
Attendees of this 25-minute webinar will learn:

  • what patients experience vs. what HCPs think patients experience – from onset of symptoms (pre-diagnosis), diagnosis, to ongoing treatment
  • what HCPs talk about with their patients and – more importantly – what is resonating
  • specific patient communication needs not being met by HCPs
  • how healthcare companies play a role in closing these gaps, to provide patients with more information and support