Latest Webinar

Mixed Method Hacks

Mixed Method Hacks: How to Connect with Consumers Every Time

Speaker:
Monica Boudreaux, Senior Research Manager

All qualitative research methodologies have an appropriate time and place, along with their pros and cons. A mixed methods approach can help you gain a more well-rounded perspective you may not uncover with a single approach – but why stop there? In this webinar, you'll learn how to extract overlooked nuggets for richer learning by combining different activities, exercises, timing, audience -- even devices (e.g., mobile) to keep participants engaged. Through two case studies, you will:
  • Uncover various "angles" you can mix
  • Review case studies with testimonials around output
  • Walk away armed with ways to think about your next study to improve the learning and experience for both you and the respondent
If you’re interested in learning how to use a mixed methods approach to yield better insights, join us for our latest webinar. Interested in this topic but can't make it? Contact us and we can arrange a session to suit your team.

Previous Webinars:

March 08, 2017

Concept Accelerator: A New Approach to Rapid Concept Development

The pressure to innovate is relentless. Yet, marketers continue to face smaller budgets, leaner teams and shorter timelines. You need to get at winning concepts faster and smarter.

Join this webinar and discover how to accelerate your concept development.

Through 2 case studies you’ll learn how to:

  • Screen and optimize multiple concepts
  • Predict concept potential
  • Understand what works and what doesn’t so you can better express ideas
  • Get results faster – Parallel and remove steps in the concept process
  • Blend qual & quant techniques, plus integrate (or incorporate) mobile and user-generated video content, for immediate in-the-moment response
December 19, 2016

Identifying Communication Gaps Between Patients & HCPs

20 minutes, tops. That’s the average interaction between doctor & patient in a typical office visit. But what if it’s not typical because the patient has just been diagnosed with a disease? Critical gaps in communication occur. So what can be done to fill in the blanks and by whom?

Join us as we explore a NEW methodology revealing both patient and physician perspectives.
Attendees of this 25-minute webinar will learn:

  • what patients experience vs. what HCPs think patients experience – from onset of symptoms (pre-diagnosis), diagnosis, to ongoing treatment
  • what HCPs talk about with their patients and – more importantly – what is resonating
  • specific patient communication needs not being met by HCPs
  • how healthcare companies play a role in closing these gaps, to provide patients with more information and support
September 23, 2016

The Super-Connected Consumer Landscape Needs a Better Toolbox

With increasing digital communications & ubiquitous connectivity, how do modern marketers expand their insights toolbox to ensure they keep up with super-connected consumers? Through the lens of the Zika pandemic, learn how new digital research taps into today’s consumers for richer learning.

Attendees of this 25-minute webinar will learn how to:

  • Elicit emotive understanding via digital qual and quant techniques in the context of Zika news
  • Uncover visuals and language consumers use to express Zika fears and concerns via image-based projective techniques
  • Measure impact of messaging on consumer emotions to move consumers along their journey from discovery to action
July 14, 2016

The ABC’s of Gen Z: Attitudes, Behaviors & Concerns

Hyper-connected, anxiety-ridden Gen Z is about to enter the workforce and wield their purchasing power. Just as we get a handle on Millennials, it’s time to start learning what makes a new cohort of consumers tick. Join BuzzBack, in collaboration with Faith Popcorn’s BrainReserve, as we share results from our new Gen Z study.

In this new 25-minute webinar you’ll learn:

  • Who they look up to and want advice from (hint: it may not be who you’d think)
  • What their biggest fears and their life goals are (so far)
  • How their attitudes might shape product development in health, nutrition and tech
  • Where to connect with them and why

We’ll look at findings from our primary research with US and UK consumers, augmented with insight from global experts and culture-spotters contributed by BrainReserve.