The pressure to innovate is relentless. Yet, marketers continue to face smaller budgets, leaner teams and shorter timelines. You need to get at winning concepts faster and smarter.
Join this webinar and discover how to accelerate your concept development.
Through 2 case studies you’ll learn how to:
- Screen and optimize multiple concepts
- Predict concept potential
- Understand what works and what doesn’t so you can better express ideas
- Get results faster – Parallel and remove steps in the concept process
- Blend qual & quant techniques, plus integrate (or incorporate) mobile and user-generated video content, for immediate in-the-moment response