In this webinar, you will learn new techniques for pack refinement and optimization. Through a real case study, we’ll demonstrate how you can integrate online qualitative techniques with scores and quantitative metrics to understand:
- Whether your pack breaks through
- Which elements are working and which aren’t
- What your package communicates and why
- Whether your packaging is driving purchase and why
For over 10 years, we have conducted hundreds of global packaging studies for today’s top consumer and pharmaceutical companies. And many of the packages we’ve tested are products already in market today.