Do traditional concept studies leave you with more questions than answers? Can you determine the specific visual and written elements that drive appeal? Do you know where to look? Do you know where to focus?
In this 30-minute webinar, we introduce Concept Focus™ — our newest tool that distills what we have learned from thousands of concept tests. With input from both consumers and clients, we have developed a tool that allows a new degree of freedom and flexibility. This webinar presents a practical case study that shows real results, demonstrating how a better understanding of a concept, ad, package image or website’s core elements leads to a better understanding of overall performance. Knowing these specifics helps you to identify the words, phrases, and imagery that drive appeal.