All qualitative research methodologies have an appropriate time and place, along with their pros and cons. A mixed methods approach can help you gain a more well-rounded perspective you may not uncover with a single approach – but why stop there?
In this webinar, you’ll learn how to extract overlooked nuggets for richer learning by combining different activities, exercises, timing, audience — even devices (e.g., mobile) to keep participants engaged.
Through two case studies, you will:
- Uncover various “angles” you can mix
- Review case studies with testimonials around output
- Walk away armed with ways to think about your next study to improve the learning and experience for both you and the respondent
If you’re interested in learning how to use a mixed methods approach to yield better insights, join us for our latest webinar.
Interested in this topic but can’t make it? Contact us and we can arrange a session to suit your team.