Learn how consumers in the US, UK, China, Russia, Brazil and Germany define and express Healthy – verbally, visually and emotionally. Our global Healthy study includes a range of general behavior and attitudinal findings, along with visual and emotional insights delivered via our unique and award-winning projective and enabling techniques such as eCollage, Blobs and Thought Bubble.
In this webinar, we uncover emotions and subconscious feelings associated with Healthy Snacking. You’ll learn how consumers:
- Express what healthy means to them visually and emotionally
- Define healthy eating and how they make snacking selections
- Classify snacking brands when it comes to being healthy
- Reveal healthy attributes they consider to be most important