How Ricola implemented a 3-step program leveraging interactive insights for market success
In this 20 minute webinar, learn the 3 steps Ricola implemented to uncover vital insights to launch a winning new product. The case study details three critical mileposts to a faster launch journey:
- Concept optimization and IHUT – Will the product be a strong performer?
- Ad evaluation – Which idea & execution best deliver the product message?
- In-store reactions via mobile experience – How to improve performance on shelf?