Hyper-connected, anxiety-ridden Gen Z is about to enter the workforce and wield their purchasing power. Just as we get a handle on Millennials, it’s time to start learning what makes a new cohort of consumers tick. Join BuzzBack, in collaboration with Faith Popcorn’s BrainReserve, as we share results from our new Gen Z study.
In this 25-minute webinar you’ll learn:
- Who they look up to and want advice from (hint: it may not be who you’d think)
- What their biggest fears and their life goals are (so far)
- How their attitudes might shape product development in health, nutrition and tech
- Where to connect with them and why
We’ll look at findings from our primary research with US and UK consumers, augmented with insight from global experts and culture-spotters contributed by BrainReserve.