You need to reach your consumers, but how do you know when it’s time to leverage the power of mobile research or if it will even be comparable to desktop results?
In this 20 minute webinar, you’ll learn how mobile research compares to online PC-based research and how it fits with a broader brand strategy. We will share claims and packaging case studies, with a focus on:
- Mobile vs. PC-based research to evaluate claims and packaging. Does one work better?
- How methodologies line up and compare across platforms.
- Ways to incorporate diagnostics into mobile. Can it be done?
If you’re interested in how mobile research fits into your insights plans, contact us now.