WEBINAR Weighing in on Healthy: Consumer Attitudes About Healthy Snacking


Learn how consumers in the US, UK, China, Russia, Brazil and Germany define and express Healthy – verbally, visually and emotionally.

In this 20 minute webinar, BuzzBack’s latest global study on Healthy uncovers emotions and subconscious feelings associated with Healthy Snacking. You’ll learn how consumers:

  • Express what healthy means to them visually and emotionally
  • Define healthy eating and make snacking selections
  • Classify snacking brands when it comes to being healthy
  • Reveal healthy attributes they consider to be most important

BuzzBack’s new global Healthy study includes a range of general behavior and attitudinal findings, along with visual and emotional insights delivered via our unique and award-winning projective and enabling techniques such as eCollage, Blobs, and Thought Bubble. The study was fielded with consumers in the US, UK, China, Russia, Brazil and Germany.



Get started on your next study now.

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