The global implications for nonadherence are soaring, costing pharmaceutical companies billions of dollars in lost revenue and also jeopardizing the health of patients. To influence patient behavior, marketers need to better understand the underlying emotional structure in the patient’s relationship with their physician, disease and medication.
In this 20 minute webinar, you’ll learn how richer patient insights can improve outcomes. Attendees will:
- gain understanding of issues surrounding nonadherence
- be able to identify ways to overcome emotional factors in nonadherence
- learn how new techniques can lead to better patient communications focused on improving health literacy