Making the Consumer + Sustainability Connection

Watch This Webinar Now!

For our latest global study on Sustainability, in which we evaluated how the word resonated in five different markets, we teamed up with the Rainforest Alliance, a nonprofit organization committed to promoting environmental, social and economic sustainability.
In this 20 minute webinar you’ll learn:
  • what Sustainability means to consumers
  • visual, verbal and emotional language
  • how to talk about sustainability in a meaningful way
  • difference in perceptions between Millennials, Gen X and Boomers
  • the impact of sustainability on brand opinion
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