Clean Label Shows No Signs of Slowing Down


A year ago, you may not have heard of Clean Label – now the trend is going mainstream and full-steam ahead into 2018. Clean Label incorporates both what is in the product, but also the process to how a product is made. Consumers today – especially Millennials – want transparency in the products they buy, understanding where ingredients are sourced, but also the steps in producing the product.

For many food companies and restaurants, this means removing. A recent article in The Washington Post cites some of the steps companies such as Pillsbury are taking to make products more natural or healthy – in essence, moving toward Clean Label. “’Clean eating’ is the new black, the new kale, the new, new thing.” The focus is on removing artificial ingredients and additives, such as flavors, colors, high fructose corn syrup.

That’s why we studied consumer perceptions of this important trend in our latest publication: Clean Labels in a Transparent World. Our research covers awareness, attitudes and perceptions of Clean Label, and how this trend is impacting consumer behavior and purchase both for personal care and food. We also share a case study for developing and testing Clean Label claims – how to talk about Clean Label in a way that motivates consumer behavior. We used BuzzBack Claims Express on ZappiStore to find out which Clean Label claims resonate most in the US, UK, and China – and it only took a few days.

Want to learn what’s important when it comes to this hot topic? Get in touch with us below and we can schedule an in-person or over the phone presentation for you or your team. Or, click here to find out how you can use BuzzBack Claims Express to identify top claims immediately.


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