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The AR/VR market for retail is projected to continue growing rapidly
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There is more opportunity now than ever to utilize AR/VR in new ways
Walk before you run: AR as a way into the virtual space
While only a small percentage have experienced a brand’s AR platform(s) to date, satisfaction is high.
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Top reported categories best suited for AR:
Some brands are already successfully leveraging the power of AR to reach consumers
Virtual reality as an emerging home for e-commerce
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*Males and millennials express the most interest in utilizing VR
Top reported categories for VR e-commerce:
Brands already embracing traditional VR
No headset, no problem - brands adapting VR to reach consumers in new ways
