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How we help
Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
Industries
Clients
Inspiration
Research
Medication Adherence
The Sustainability Consumer
Sustainability, Premium & Value
The Healthcare Consumer
Generation Jones
the buzz
Learn More
Case Studies
Blog
Infographics
Events
About Us
buzzback blog
See where we've been, and where we're going...
buzzback
brand exploratory
1 minute read
| January 10, 2014
They Did What?!? These Successful Companies Pulled a 180
I recently read a fascinating story in The Huffington Post on how some very well-known...
Read More
pills
1 minute read
| January 9, 2014
Power of the Placebo
In today’s world of new, expensive medicine versus generics, I came across this article about...
Read More
consumer insights
2 minute read
| January 9, 2014
Demographics – Still In or On the Way Out?
After working in survey research for long enough, one can practically recite from memory the...
Read More
consumer insights
2 minute read
| January 8, 2014
I Loved That Car… What We Can Learn From the Lowly Minivan
Psst. You forgot a birthday. Several weeks ago, I heard a story on NPR about the 30th...
Read More
market research
2 minute read
| January 2, 2014
Why Do Rewards Matter?
I was watching this presentation by Gavin Hewitt, VP of Sales at BigDoor. He talks a lot about...
Read More
A&U
1 minute read
| December 23, 2013
Jan 1: Looming Deadline for Electronic Medical Records
A key provision of the American Recovery and Reinvestment Act of 2009, goes into effect on...
Read More
consumer insights
3 minute read
| December 16, 2013
Busting Beauty Myths
What drives women’s perceptions of their own appearance? With the current controversy...
Read More
big data
2 minute read
| December 10, 2013
Big Data, Small Community
I listened to What's Hot in 2014? - Festival of NewMR 2013 recently and heard from industry...
Read More
consumer insights
1 minute read
| December 9, 2013
Chicken As The New Snack
In case you missed it, there was an article in the WSJ that talks about ‘why chicken wants to...
Read More
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Industry
Food & Beverage
Personal Care
Healthcare
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Technology
brand exploratory
1 minute read
| January 10, 2014
They Did What?!? These Successful Companies Pulled a 180
I recently read a fascinating story in The Huffington Post on how some very well-known...
Read More
pills
1 minute read
| January 9, 2014
Power of the Placebo
In today’s world of new, expensive medicine versus generics, I came across this article about...
Read More
consumer insights
2 minute read
| January 9, 2014
Demographics – Still In or On the Way Out?
After working in survey research for long enough, one can practically recite from memory the...
Read More
consumer insights
2 minute read
| January 8, 2014
I Loved That Car… What We Can Learn From the Lowly Minivan
Psst. You forgot a birthday. Several weeks ago, I heard a story on NPR about the 30th...
Read More
market research
2 minute read
| January 2, 2014
Why Do Rewards Matter?
I was watching this presentation by Gavin Hewitt, VP of Sales at BigDoor. He talks a lot about...
Read More
A&U
1 minute read
| December 23, 2013
Jan 1: Looming Deadline for Electronic Medical Records
A key provision of the American Recovery and Reinvestment Act of 2009, goes into effect on...
Read More
consumer insights
3 minute read
| December 16, 2013
Busting Beauty Myths
What drives women’s perceptions of their own appearance? With the current controversy...
Read More
big data
2 minute read
| December 10, 2013
Big Data, Small Community
I listened to What's Hot in 2014? - Festival of NewMR 2013 recently and heard from industry...
Read More
consumer insights
1 minute read
| December 9, 2013
Chicken As The New Snack
In case you missed it, there was an article in the WSJ that talks about ‘why chicken wants to...
Read More
21
22
23
24
25
Load More Posts