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How we help
Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
Industries
Clients
Inspiration
Research
Medication Adherence
The Sustainability Consumer
Sustainability, Premium & Value
The Healthcare Consumer
Generation Jones
the buzz
Learn More
Case Studies
Blog
Infographics
Events
About Us
buzzback blog
See where we've been, and where we're going...
Melanie Degnan
events
4 minute read
| March 12, 2014
Everybody's Doing It... Are You Unplugging?
I love technology. I love it because it usually represents the latest and greatest and because...
Read More
CPG
2 minute read
| February 26, 2014
These Are My Confessions...
I'm just going to get right to it... my name is Melanie and I am addicted to lip balm. I can't...
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consumer journey
3 minute read
| February 17, 2014
A New Spokesperson for COPD?
In case you missed it, the man most notably recognized for his tag line, "Live Long and...
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brands
2 minute read
| February 13, 2014
Leaving Your Brand in the Hands of Teen Influencers
I saw an article in Ad Age recently that discussed how Wet Seal, the retail brand was foraying...
Read More
alcoholic beverages
2 minute read
| January 31, 2014
Sneak Peek: Keep Calm & Drink On This Super Bowl Sunday
Yep, it's that time of the year again. Super Bowl Sunday is one of America's favorite...
Read More
CPG
2 minute read
| January 13, 2014
The June Bracelet - Why We Need Better Skin Care Habits
Wearable technologies are becoming more and more popular these days and one of the hottest...
Read More
cyber monday
2 minute read
| January 3, 2014
Have You Heard of the Wayback Machine?
Pssssst. I’m going to let you in on a fun, little internet secret that most people don’t know...
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CPG
4 minute read
| December 20, 2013
Color Wars: International Reactions to Artificial Dyes
Recently the issue of artificial versus natural dyes came to my attention as a mother and it...
Read More
events
1 minute read
| December 18, 2013
Photo Challenge: What's Your Decor? Round 2!
Spotted: More market researchers super excited about their job. Look at all these mementos...
Read More
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Industry
Food & Beverage
Personal Care
Healthcare
Financial Services & Insurance
Technology
events
4 minute read
| March 12, 2014
Everybody's Doing It... Are You Unplugging?
I love technology. I love it because it usually represents the latest and greatest and because...
Read More
CPG
2 minute read
| February 26, 2014
These Are My Confessions...
I'm just going to get right to it... my name is Melanie and I am addicted to lip balm. I can't...
Read More
consumer journey
3 minute read
| February 17, 2014
A New Spokesperson for COPD?
In case you missed it, the man most notably recognized for his tag line, "Live Long and...
Read More
brands
2 minute read
| February 13, 2014
Leaving Your Brand in the Hands of Teen Influencers
I saw an article in Ad Age recently that discussed how Wet Seal, the retail brand was foraying...
Read More
alcoholic beverages
2 minute read
| January 31, 2014
Sneak Peek: Keep Calm & Drink On This Super Bowl Sunday
Yep, it's that time of the year again. Super Bowl Sunday is one of America's favorite...
Read More
CPG
2 minute read
| January 13, 2014
The June Bracelet - Why We Need Better Skin Care Habits
Wearable technologies are becoming more and more popular these days and one of the hottest...
Read More
cyber monday
2 minute read
| January 3, 2014
Have You Heard of the Wayback Machine?
Pssssst. I’m going to let you in on a fun, little internet secret that most people don’t know...
Read More
CPG
4 minute read
| December 20, 2013
Color Wars: International Reactions to Artificial Dyes
Recently the issue of artificial versus natural dyes came to my attention as a mother and it...
Read More
events
1 minute read
| December 18, 2013
Photo Challenge: What's Your Decor? Round 2!
Spotted: More market researchers super excited about their job. Look at all these mementos...
Read More
1
2
3
4
Load More Posts