| Severine Tarayre

consumer insights

2 minute read

| August 14, 2014

Are CMO's Giving More Importance to Consumer Insights?

Recently I read several articles highlighting how Chief Marketing Officers of large CPG... Read More

mobile research

2 minute read

| May 27, 2014

Mobile Limitations

I remember the first time I met with Gayle Fuguitt, CEO of the Advertising Research Foundation... Read More

co-creation

2 minute read

| April 1, 2014

How To Get The Most Out of Introverts During Co-Creation

I had the chance to attend Susan Cain's keynote last Wednesday at The ARF's Re:Think 2014 event Read More

brands

1 minute read

| March 21, 2014

Disrupt + Differentiate... With Branding

I recently attended a great seminar organized by the Burke Institute about reporting. The... Read More

alcoholic beverages

1 minute read

| March 3, 2014

Ready for Flavored Wines?

Have you heard the news? Flavored wine seems to be the latest trend to come out of France and... Read More

cultural differences

1 minute read

| February 21, 2014

Are the French More Negative?

As a French native, I have the feeling that we - French people - are more negative. But is it... Read More

brand exploratory

2 minute read

| January 24, 2014

Trader Joe’s Imports European Acceptance of Private Label

I recently realized that Trader Joe’s was owned by the German grocery chain Aldi. This... Read More

eCollage

3 minute read

| November 25, 2013

Is Tea the New Coffee?

If you haven't heard, Starbucks just opened its first Teavana Tea Bar in Manhattan in hopes of... Read More

market research

1 minute read

| November 13, 2013

You Might Be An International Market Researcher If…

We’re in this field because we love it. We've honed our skills, gained experience and some... Read More

Load More Posts

consumer insights

2 minute read

| August 14, 2014

Are CMO's Giving More Importance to Consumer Insights?

Recently I read several articles highlighting how Chief Marketing Officers of large CPG... Read More

mobile research

2 minute read

| May 27, 2014

Mobile Limitations

I remember the first time I met with Gayle Fuguitt, CEO of the Advertising Research Foundation... Read More

co-creation

2 minute read

| April 1, 2014

How To Get The Most Out of Introverts During Co-Creation

I had the chance to attend Susan Cain's keynote last Wednesday at The ARF's Re:Think 2014 event Read More

brands

1 minute read

| March 21, 2014

Disrupt + Differentiate... With Branding

I recently attended a great seminar organized by the Burke Institute about reporting. The... Read More

alcoholic beverages

1 minute read

| March 3, 2014

Ready for Flavored Wines?

Have you heard the news? Flavored wine seems to be the latest trend to come out of France and... Read More

cultural differences

1 minute read

| February 21, 2014

Are the French More Negative?

As a French native, I have the feeling that we - French people - are more negative. But is it... Read More

brand exploratory

2 minute read

| January 24, 2014

Trader Joe’s Imports European Acceptance of Private Label

I recently realized that Trader Joe’s was owned by the German grocery chain Aldi. This... Read More

eCollage

3 minute read

| November 25, 2013

Is Tea the New Coffee?

If you haven't heard, Starbucks just opened its first Teavana Tea Bar in Manhattan in hopes of... Read More

market research

1 minute read

| November 13, 2013

You Might Be An International Market Researcher If…

We’re in this field because we love it. We've honed our skills, gained experience and some... Read More

Load More Posts

buzzback blog

Severine Tarayre