In case you missed it, there was an article in the WSJ that talks about ‘why chicken wants to be a snack’ – I found this really relevant as we know Snacking is a major pastime of US consumers. In fact, the global snacking industry represents $300 billion and spans a variety of occasions from breakfast (think granola, cereal, energy bars) to evening (chips, popcorn, ice cream) – as well as in-car, at desk, at school and at home. It’s prime for innovation.
As you can imagine, we are working on snacking studies for all kinds of clients – with opportunities ranging from different foods/ingredients, to form and pack options. The kinds of snacks consumers choose may be driven by the time of day, how hungry they are, or just something they crave at the moment. And of course, kids’ snacks and the choices Moms make for their kids may not compare to what they choose for themselves. You can get a glimpse of some of the work we covered on Healthy snacking in our recent global Health study. Click here to see our latest infographic on Healthy US Snacking.