According to a study conducted by Edible Arrangements in 2014, it appears that Millennials have limited interest and investment in Valentine’s Day – finding it less romantic and more inclusive of friends and family. In recent years, the holiday has become seemingly more platonic than sentimental. However, with the Internet boom and rise of social media platforms, this group has the capability and means to connect with others quickly, and – do we dare say – even personally.
It is no surprise then, that a generation so fixated and dependent on social media sites like Facebook and Twitter, has turned to dating sites/apps for when they are looking for that romantic connection. So much so, that these apps have gained a noticeable amount of popularity. We at BuzzBack were curious to see which mobile dating apps reigned among the digital savvy, so we asked 200 single, U.S. Millennials to find out where they go to look for "love".
One interesting stat we found? At least 4 in 10 Millennials have used Tinder, OkCupid, Match.com, and/or eHarmony before, with nearly one-third saying that Tinder is their favorite or most used app. Interestingly, Millennials chose their favorite apps based on ease of use, convenience, and efficiency rather than success rates. So while Millennials overall are supposedly less romantic on February 14th, perhaps finding love via digital means has changed their perception of this "Hallmark holiday".
Want to learn more from this study? Stay tuned for the full infographic from this year's Valentine's Day BuzzPoll!
