Health problems are often an uncomfortable subject to talk about, especially when your disease leaves you in pain and making frequent trips to the bathroom. Crohn’s Disease is no walk in the park for patients, and not the most enjoyable topic of conversation. However, when understanding patient experience is key to your strategy you need to get them talking!
But how? It’s time to get creative!
We reached out to 300 Crohn’s patients to get them to open up about what is likely one of their least favorite things to discuss – their Crohn’s Disease. Here’s what we learned. . .Using pairs of circles as metaphors for different types of relationships proved to be an effective catalyst, getting patients to dive deeper into their relationship with the HCP who treats their Crohn’s.While most patients view their doctor as a partner, a significant subset (around 1 in 3) feels a sense of disconnect and room for relationship improvement. Patients are more satisfied when they feel they are listened to, which highlights an opportunity for researchers to be a platform for expressing those feelings.
Tune into our latest webinar to learn more about how to design your study to get your patients to talk to you. Sign up here for Wednesday, December 6th or Thursday, December 7th.