BuzzBack and Lionbridge are teaming up to present at the 2015 SiriusDecisions Summit Marketplace. The Marketplace features case studies where delegates can hear from peer practitioners about how they have leveraged vendor solutions. Lionbridge, a Platinum Sponsor, along with Carol Fitzgerald, President & CEO of BuzzBack, will be presentingComparing Apples to Apples: Effectively Gathering Global Insights. From this session, attendees will learn how to effectively conduct global research in multiple languages, avoid common pitfalls with global products and marketing campaigns, and translate globally gleaned consumer feedback into actionable insights. Read more below or click on the image above to learn more about the Sponsor Case Studies at the Summit Marketplace.
Session Details:
Tuesday May 12, 2015
2:45 – 3:30 pm
Comparing Apples to Apples: Effectively Gathering Global Insights
Developers and marketers aim to create emotional connections between consumers and their products, but to do so, they must truly understand their consumers. Research is a crucial tool for understanding more about your consumer and creating more effective communications. It empowers marketers to gain consumer understanding for their products, from selecting a name to the design and positioning; however, there are specific strategies needed to implement effective research. For example, globally targeted products require insights gleaned from consumers on a global scale, and thus, the research plan needs to be globalized. Additionally, developers and marketers face pitfalls when it comes to reviewing open-ended questions, as the phrasing of a question can be interpreted in different ways. Discover how to maximize the effectiveness of global studies by building a strategic approach and avoiding common pitfalls. This session is designed for Product Marketers, Brand Managers and Strategists in mind.
What You Will Learn:
- Effectively conduct global research in multiple languages
- Avoid common pitfalls with global products and marketing campaigns
- Translate globally gleaned consumer feedback into actionable insights
