BuzzBack is teaming up with Merck to present at the Pharma Market Research Conference in Parsippany, NJ taking place from February 4-5, 2015. John Mitchell, Senior Director of Healthcare at BuzzBack and Scott von Lutcken, Director of Market Research Excellence at Merck, will be presenting New Techniques to Assess Adherence, and it will cover an approach to understanding non-adherence from an emotional perspective, using some of BuzzBack's proprietary research tools. He will also explore factors driving adherence, including issues around patient literacy and how it impacts non-adherence.
Attendees of this session will gain understanding of the issues surrounding Health Literacy and adherence, be able to identify ways to overcome non-adherence (especially in emotional factors), and learn new techniques for revealing emotional factors driving behavior useful in communications development focused on improving literacy.
Session Details
Day 2 - February 5th
11:25 AM - 12:00 PM
Track C
