BuzzBack will be presenting at the Pharma Market Research Conference in Parsippany, NJ, taking place from February 3-4, 2016. Jonathan Weiser, Director of Research, will be discussing Mapping the Patient Journey Quantitatively, with Qualitative Online Techniques. This presentation will discuss a new approach to patient journey research. Traditionally, patient journey work has involved multiple phases of qualitative and quantitative research to identify patient experiences throughout a disease state. BuzzBack proposes a method that obtains detailed insight into the patient journey within a short timeframe. Using creative exercises developed out of a limited series of in-depth interviews, we map out the range of patient experiences with a disease and its existing treatments. Though not intended as a full substitute for previous patient journey approaches, our method is an appropriate solution for companies challenged with time constraints and needing a working version of the patient story and perspectives as they build brand identities.
Jonathan Weiser, Director of Research, BuzzBack Market Research
Day 2 - February 4th
10:45am - 11:20am
TRACK D