Carol Fitzgerald, President & CEO of BuzzBack will be speaking at the Insight Innovation Exchange North American conference. Taking place in Atlanta from June 15th – 17th, 2015, this conference will showcase “what’s new in the realm of insights.” Carol will be speaking about Building Brand Love on Monday, June 15th at 4:40pm on the interactive workshop track. For more information on her presentation, please see below or if you can’t make it, drop us a line.
Building Brand Love – Do you know how?
Hyper-connected, information-overloaded consumers are bombarded with thousands of marketing messages daily. It’s never been more important to identify what your brand stands for, decode its essence, and understand how consumers connect to it. What are the visual and verbal cues your brand telegraphs? Join BuzzBack in a creative workshop to identify new techniques for understanding what your brand stands for and where you can take it, so that you can Build Brand Love.
