Carol Fitzgerald, President & CEO of BuzzBack will be speaking at the second annual Quirk's Event to be held in Orange County, CA at the Hotel Irvine from January 30-31, 2018. Carol will be presenting Clean Labels in a Transparent World. Attendees will learn all about what Clean Labeling really means to consumers, including:
- how familiar consumers are with the term “Clean Label” and what it means to them
- the cues signaling Clean label – colors, imagery, verbal
- its importance across different categories (with a deep dive into Food & Personal Care)
- the products and brands they associate with Clean Label and why
- differences between natural and clean
- the impact of Clean Label on purchase across different categories
Session Details
Clean Labels in a Transparent World
Speaker: Carol Fitzgerald, President & CEO
Tuesday, January 30
1:30-2:00
Room 3
