Martin Oxley, Managing Director, and Jenny Lindsay, Director of Client Services, both at BuzzBack Europe, will be presenting with Tiphany Yokas, Global Insights Director at Ricola, at the first annual Quirk's Event to be held in London at The O2 - Intercontinental London from February 12-13, 2019. Their presentation is entitled, Hiding in Plain Sight: New Strategies for NPD with Ricola.
Hiding in Plain Sight: New Strategies for NPD with Ricola
We all know that the success rate of New Product Development (NPD) is low, with 3 out of 4 new FMCG product launches failing in their first year. In response we have improved our models, pushed ourselves to be even more agile, and looked for ways to improve our ability to predict. But are we looking in the right place? By turning the NPD spotlight away from customers and into the very organisations we work for, a better measure may emerge. Discover how insight can help to bolster development muscle by turning the NPD process on its head and establishing a frictionless relationship with stakeholders.
Session Details
Date: Day 2 - Wednesday, February 13
Time: 11:30am - 12:00pm
Location: Room 3
