Martin Oxley, Managing Director of BuzzBack Europe, will be presenting at the Market Research Society's Luxury Research Conference taking place on September 22, 2016 in London. The conference aims to use research insight to increase marketing impact and underpin luxury marketing strategy with critical consumer insights and robust market research.
Martin's presentation, Authenticity and Experience, The New Luxury?, begins at 2:00pm and will cover the following topics:
- Authenticity: more than a trend
- Examining the importance of authenticity and provenance
- Comparing what authenticity means to consumers in different countries
- Identifying the key visual and verbal ingredients of authenticity
