Martin Oxley, Managing Director of BuzzBack Europe, will be speaking at the Food & Drink Innovation Network Brand Innovation Workshop & Masterclass, taking place on June 21st in Central London. The workshop will be a blend of expert talks and case-studies, plus exciting practical brand-building sessions called Brand Innovation Live. Darren Foley, the MD of Pearlfisher, will be chairing the day and leading the real time Brand Innovation Live sessions.
Martin's presentation is entitled Let's Get Real About Authenticity which will cover the following points:
• Consumer perceptions ... what comes to mind when ...
• Visual and verbal cues that trigger associations.
• How products associated with authenticity make consumers 'feel' and ways to communicate or motivate behaviour.
• How to talk about position within authenticity in a way that's meaningful.
• How to avoid common pitfalls with your authenticity and how to get some easy wins.