Silvena Milenkova, SVP Research & Strategic Direction will be speaking at the Insight Innovation Exchange NA 2014 which is taking place in Atlanta, GA from June 16-18, 2014. Silvena's session is titled Comparing Methodologies for Evaluating Claims and will be chaired by Susan Griffin, CMO of BrainJuicer. The session will compare a variety of different techniques –monadic, max diff, Kano – discussing the benefits and drawbacks of each technique to gain understanding on how and when each approach can be effective. If claims are a key focus for your team, you’ll find this presentation critical to providing important understanding on best practice approaches.
Session Details
Day 3 - June 18th at 4:40 PM
Module 8, Track 2: How to Engage, Understand & Activate Consumers
