The Market Research Event

BuzzBack will be exhibiting and speaking at the annual must-attend Fall conference located at the Boca Raton Resort & Club in Florida. Learn how BuzzBack is using our innovative techniques & brilliant researchers to uncover richer understanding, depth and emotional insights. Catch our presentation on the Brand Insights Track (Wed, 2:15pm) or visit our booth (#205) to learn more about what’s new at BuzzBack.

 

Moving Brands Forward Through a Multidimensional View of Research
Silvena Milenkova, SVP of Research Strategic Direction BuzzBack Market Research
Jean Enloe, Consumer Insights Manager 3M

Join BuzzBack & 3M as they take a look at moving a brand forward into a new category and bringing in new users. You’ll get a first-hand account of how a multidimensional view of research helps to drive innovation in 3M’s Homecare Division. We will utilize:

  • Qualitative forums to build ideas and gauge routines
  • Mobile research to explore how they interact with other innovative categories
  • Quantitative testing and diagnostics to provide guidance on further idea refinement

 

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