BuzzBack will be exhibiting and speaking at the annual must-attend Fall conference located at the Gaylord Opryland Hotel in Nashville. Learn how BuzzBack is using our innovative techniques & brilliant researchers to uncover richer understanding, depth and emotional insights. Catch our presentation in the Brand Engagement track (Tues, Oct 22nd at 2:30pm) or visit our booth (#112) to learn more about what’s new at BuzzBack.
What Are The Best Techniques to Evaluate Benefits or Claims?
Silvena Milenkova, SVP of Research Strategic Direction BuzzBack Market Research
Jean Enloe, Consumer Insights Manager 3M
How do you effectively describe the key benefits of your product or service and how do you choose what to say about it? Join 3M and BuzzBack as we examine which techniques are best suited for benefit and claim evaluation. We will compare a number of methodologies and will explore:
- A variety of quantitative methodologies, including max diff and Kano, to help evaluate a large set of claims
- Qualitative insights to gauge which benefits best establish emotional connections with your product and brand
- Mobile research to reach respondents “in the moment” and to understand which claims influence them in real life
