The Market Research Event

BuzzBack will be exhibiting and speaking at the annual must-attend Fall conference located at the Boca Raton Resort & Club in Boca Raton, FL. Learn how BuzzBack is using our innovative techniques & brilliant researchers to uncover richer understanding, depth and emotional insights. Catch our presentation in the Building Brands & Engagement track or visit our booth (#416) to learn more about what’s new at BuzzBack.

Beyond The Simple Survey: The Increasing Reach of Mobile Research and Its Impact on Brand Strategy

Silvena Milenkova, SVP of Research Strategic Direction BuzzBack Market Research

Jean Enloe, Consumer Insights Manager 3M

Join BuzzBack on Monday, Oct 20^th at 3:45pm in the Brand Insights & Engagement track as we showcase how mobile research compares to online PC-based research and how it fits with a broader brand strategy. Through claims and packaging case studies, you will see how mobile and PC-based research compare, and more importantly, how a mobile approach can help to drive innovation. Finally, we will look at ways to align with key brand equities. We will discuss:

• Mobile vs. PC-based research to evaluate claims and packaging. Does one work better? For what?
• Ways to incorporate diagnostics into mobile. Can it be done?
• Mobile mini communities to deep dive into top claims and packaging to gauge interactions with other components like brand or name. Why does this matter?