Exploring Healthy Snacking is the 5th installment of our white papers that investigate consumer language. Our innovative online research techniques gain insight into consumer associations with the word Healthy –expressed in pictures, thoughts, feelings – as well as attributes and other descriptors. We interviewed more than 2,400 consumers in the US, UK, Brazil, China, Russia and Germany.
In this paper, you will learn how to leverage consumer language and imagery in relation to your core brand positioning and development. To explore consumer associations with the word Healthy & Healthy Snacking –expressed in pictures, thoughts, feelings – as well as attributes and other descriptors, we interviewed more than 2,400 consumers in the US, UK, Brazil, China, Russia and Germany.
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