I just saw this meme pop up on Linkedin a few days ago and it gave me a chuckle, but it also reminded me of the old “Fast, Cheap or Good" saying. You know the one. If you want something fast or cheap, it won't be good or if you want it good and fast it won't be cheap, etc. The saying can often be applied to market research, but of course it depends on what type of research you're looking to do and what type of team you're working with. Sometimes, some of the smaller agencies have an easier time of bending to meet all three types of service. If everything falls into place it can be possible with the right team (that means on both ends of the client and vendor side). In my experience, technology oftentimes has helped hit all three goals. Of course, it wouldn't be an old saying if it didn't still hold water to some extent. So my question is this: If you can't have all three, which two are most important to you? Leave a comment below.
