I often get asked, can we reach… can we find women in Indonesia who work, can we find psychologists in Japan …the answer is an astounding YES, we can find them. The world of panels has changed dramatically in the past few years, now we can reach almost anyone online! Recently I was asked if we could reach women in Saudi Arabia; although doable, it is sometimes hard to reach them online as technology and cultural barriers may prevent their participation. Sima Vasa, CEO for Paradigm Sample, recently shared this story with me about reaching women in Saudi Arabia:
“Just recently, we were asked to conduct a study for our client who was looking for women across 17 countries. Our challenge was the cultural nuances that exist in the Saudi Arabia and UAE. After low response to our survey requests, we decided to target men in order to gain agreement or permission for their wives to take the survey, and it worked. This is just one example of our ability to provide access to hard-to-reach audiences across the world through our proprietary panel and technology, as well as our strong partner network.”
