I am just returning from the SiriusDecisions conference where we co-presented with Lionbridge. Magic Johnson was the keynote - how awesome is that! The theme of the conference was sales automation and new ways to improve engagement and sales performance via content sharing and sales automation. At BuzzBack we are big believers of content sharing as part of our thought leadership strategy. You may have seen some of our whitepapers such as Healthy Snacking and Healthy Skin, and be sure to stay tuned for our upcoming study on Premium.
Interestingly enough, Magic Johnson, who, in addition to being a legendary athlete, is a very accomplished businessman, spoke about what makes him successful. He maintains a disciplined focus on three things:
- Competition. His advice is to embrace competition as motivation to improve. He shared that only when he began playing against Larry Bird did he begin to excel in his own skills - training and competing harder.
- Customers. His best business decisions came from better knowledge of his customers. He recalled stories of mistakes he made early on because he failed to understand his customers. So when he bought the Dodgers, for example, he talked to the season ticket holders about their needs to better understand how to meet them.
- Delivery. In all things, seek to over deliver, and set the bar higher each time. His success comes from never letting up, seeking perfection every day, and challenging himself by asking "Am I doing enough and how can I get better? How can I train harder?"
What strikes me about his focus is that there's no mention of automation or fancy applications in those three things. Yet these are crucial building blocks to solid strategy and service.
At BuzzBack, our focus is on these same basics - exceeding expectations is core to our client-centric culture. We innovate solely to help our clients advance, by delivering faster, richer insights. These successful collaborations are why we're going strong after 15 years - and I think our clients would agree.
